About the Property
As Greenville, SC, continues to gain momentum as both a residential and tourist destination, Hotel Ellora is coming soon to meet the growing demand.
This is the intersection of several unique offerings in the hospitality space: a bespoke lifestyle hotel with the fastest-growing brand category of a world-class franchisor, and a nationally renowned food and beverage program and operator, joining forces in one of the top-performing hotel markets in the U.S.
Hotel Ellora, currently under construction and opening in 2027, is a part of the Marriott Tribute series, a portfolio of independent boutique hotels characterized by exceptional design and vibrant social scenes that cater to both travelers and locals. The Tribute brand especially resonates with those seeking authentic lifestyle experiences rooted in the local community.
The hotel’s food and beverage options will be managed by Union Square Events. Founded by restaurateur and entrepreneur Danny Meyer in 2005, the company has a storied history spanning dozens of concepts, restaurants and events, and continues to be a leader in an evolving, competitive industry.
The location on South Main Street, in the burgeoning West End arts district on the cusp of downtown Greenville, gives Hotel Ellora equal appeal among downtown hotel travelers and those preferring a more trendsetting spot in the city’s cultural center. The hotel fills a growing demand within the Greenville market for upscale dining and lodging options, as evidenced by the performance of both the Grand Bohemian and the AC Hotel, as well as announcements of future options including JW Marriott and Hilton Curio.
Among Hotel Ellora’s other highlights and amenities:
· Walkable to some of the city’s most popular attractions, including Fluor Field and Falls Park
· Attractive design with brick façade coupled with a concrete and steel structure
· Multiple food and beverage offerings, including a neighborhood market, restaurant, café and lobby bar
· 4th-floor terrace suites
· More than 125 surface parking spots
· Downtown skyline and Blue Ridge Mountain views from rooftop terrace
With an eye on authenticity and local roots, hotel operations will be managed by Wintergreen Hospitality, a North Carolina-based hotel ownership, development and management company. Wintergreen Hospitality has significant experience across multiple brand categories while also being an early adopter of the independent lifestyle segment. The company successfully rebranded and repositioned The Franklin Hotel in Chapel Hill, NC, to become an inaugural property in the launch of the Curio Collection by Hilton, and was subsequently recognized as Curio’s developer of the year.
For Beauxwright, the development of Hotel Ellora completes our vision for the revitalization in Greenville’s West End. Adjacent to the hotel are a Class A office building and a mixed-use project featuring 12 residential units, including urban lofts and three-story and carriage-style townhomes. Together, these projects represent significant growth and transformation as part of the city’s larger Pendleton West master plan.
